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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business 1st ed. 2018 Edition, by Joel Backaler PDF

نویسنده: Joel Backaler

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In Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business, Joel Backaler explores how companies can harness the strategic potential of influencer marketing to drive international growth. This book demystifies the influencer economy, offering practical tools, case studies, and step-by-step guidance on identifying, engaging, and collaborating with digital influencers across various cultures and regions.

Whether you’re a marketer, entrepreneur, or executive, this essential guide shows how to create authentic partnerships that amplify your brand message, build trust, and connect with global consumers in meaningful ways. With insights from both emerging markets and top global brands, Digital Influence is a must-read for businesses ready to expand their impact and unlock growth through digital voices.