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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan PDF

نویسنده: Marcus Sheridan

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They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.

Upon reading this book, you will know:

How to build trust with buyers through content and video.
How to turn your web presence into a magnet for qualified buyers.
What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.
Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
How to achieve buy-in at your company and truly embrace a culture of content and video.
How to transform your current customer base into loyal brand advocates for your company.

They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.