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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford PDF

نویسنده: April Dunford

پیش نمایش کتاب

This book delivers a proven framework for mastering the art of product positioning—a critical, yet often misunderstood aspect of marketing and sales. It walks you through how to identify your true competitive advantage, clarify your product’s place in the market, and present it in a way that resonates with your ideal customers. Whether you’re launching a new offering or refining an existing one, this guide helps you craft messaging that truly connects.

Through real-world examples and a practical methodology, you’ll learn how to position your product so that it’s not only understood, but desired. It’s a must-read for entrepreneurs, marketers, product managers, and startup founders who want to boost customer engagement, drive sales, and build lasting brand loyalty. If you’re ready to make your product obviously awesome, this book will show you how.