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Pricing Strategy Implementation: Translating Pricing Strategy into Results 1st Edition, by Andreas Hinterhuber PDF

نویسنده: Andreas Hinterhuber

پیش نمایش کتاب

This practical and research-driven guide focuses on the most overlooked aspect of pricing—implementation. While many companies invest heavily in designing pricing strategies, few succeed in turning those ideas into sustainable results. This resource offers a step-by-step blueprint for executing pricing strategies effectively across departments and business functions.
Readers will learn how to build organizational alignment, improve pricing governance, and equip teams with the tools needed to support consistent value-based pricing. From overcoming internal resistance to embedding pricing into performance metrics, this book offers strategies that turn pricing into a strategic, enterprise-wide capability. Ideal for pricing managers, marketing leaders, consultants, and executives, it’s a comprehensive solution for transforming pricing from a theoretical exercise into a core driver of growth and profitability.