دانلود کتاب:

Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant 1st Edition, by Marlene Jensen PDF

نویسنده: Marlene Jensen

پیش نمایش کتاب

In a marketplace where even small pricing errors can lead to big financial consequences, having a structured approach is critical. This hands-on resource offers a clear and practical roadmap for developing pricing strategies that generate sustainable profit—without relying on outside consultants. It guides readers through a series of straightforward steps designed to uncover true costs, understand market dynamics, and calculate value from the customer’s perspective.

The methodology is especially valuable for small businesses, startups, and independent professionals who need to make smart pricing decisions with limited resources. From setting introductory prices to managing discounts and responding to competition, it provides real-world advice rooted in proven economic principles.

One of the key strengths of this guide is its emphasis on customization. Instead of offering one-size-fits-all formulas, it helps readers tailor their pricing strategy to fit their unique industry, goals, and customer base. The result is a flexible and resilient pricing system that supports both profitability and long-term growth.

Perfect for those without a background in finance or pricing theory, the material is accessible yet robust—delivering professional-level results through a step-by-step process. For anyone ready to take pricing seriously as a growth tool, this guide offers clarity, confidence, and control.