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The Digital-First Customer Experience: Seven Design Strategies from the World’s Leading Brands by Joe Wheeler PDF

نویسنده: Joe Wheeler

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In The Digital-First Customer Experience, Joe Wheeler uncovers the winning design strategies that the world’s leading companies use to deliver exceptional customer experiences in today’s digital age. Drawing on case studies from brands like Amazon, Nike, and USAA, Wheeler outlines seven core principles that help businesses craft seamless, personalized, and emotionally engaging interactions across all digital touchpoints.

This book is essential reading for business leaders, marketers, and customer experience professionals looking to future-proof their strategies and build loyalty in an increasingly digital-first world. Whether you’re developing an app, designing an online service, or revamping your customer journey, this guide provides actionable insights and proven frameworks to elevate your brand’s digital experience.