دانلود کتاب:

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly 9th Edition, by David Meerman Scott PDF

نویسنده: David Meerman Scott

پیش نمایش کتاب

This essential marketing guide breaks down the modern rules of marketing and public relations in a clear and actionable way. In an era where traditional advertising is becoming less effective, it reveals how businesses of all sizes can succeed by creating valuable content, engaging audiences in real time, and taking advantage of digital tools that allow for direct communication with potential buyers.

Whether you’re building a brand, launching a product, or scaling a business, this book offers updated strategies for harnessing the power of AI, podcasting, video content, and newsjacking to increase visibility and drive customer engagement. It provides real-world case studies and step-by-step insights into how successful companies reach people where they are—online, mobile, and social.

This is your go-to resource for building authentic relationships with customers, boosting brand awareness, and turning your marketing efforts into measurable results. It’s not just about marketing anymore—it’s about storytelling, relevance, and connection.