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Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know by Dr. Markus Husemann-Kopetzky PDF

نویسنده: Dr. Markus Husemann-Kopetzky

پیش نمایش کتاب

Pricing is more than numbers—it’s about understanding human psychology and using it to influence behavior. This comprehensive handbook dives into 100+ psychological effects that shape customer perceptions, decisions, and purchasing habits.
Highlights include:
How pricing impacts customer emotions and decision-making.
Proven persuasion techniques to boost sales and customer loyalty.
Strategies to design pricing models that resonate with your audience.
Insights into cognitive biases and their role in pricing success.
Written for entrepreneurs, marketers, and pricing professionals, this book equips you with practical tools to craft persuasive pricing strategies. Whether you’re launching a product or optimizing an existing model, this guide is your ultimate resource for using psychology to drive results and build lasting success.