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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 3rd Edition, by Alexander Chernev PDF

نویسنده: Alexander Chernev

پیش نمایش کتاب

This book brings together the expertise of leading marketing minds to deliver a powerful resource for professionals, entrepreneurs, and students alike. Covering everything from brand management and customer segmentation to digital strategy and marketing analytics, it offers a deep dive into the principles and practices driving successful marketing today. Whether you’re launching a new product, managing a global brand, or navigating the digital transformation of marketing, this book delivers cutting-edge strategies backed by real-world research and practical application. It’s an invaluable guide for anyone aiming to master the art and science of modern marketing in a fast-evolving business landscape.