دانلود کتاب:

The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different by Category Pirates PDF

نویسنده: Category Pirates

پیش نمایش کتاب

Success in business isn’t just about competing—it’s about creating a category that you can dominate. In The 22 Laws of Category Design, the Category Pirates reveal how companies like Apple, Tesla, and Airbnb redefined markets by shaping consumer perception instead of fighting for existing demand.

Inside this book, you’ll learn:

 How to identify and name your niche to become the leader in your space
 The power of a strong point of view (POV) and how it drives category dominance
 Strategies to differentiate your brand and avoid the trap of competition
 How to shape consumer behavior and move the world from where it is to somewhere new
 Real-world examples of category kings and how they built billion-dollar businesses

If you want to stop competing and start leading, this book gives you the exact playbook to create and own your market.