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The Human Element: Overcoming the Resistance That Awaits New Ideas 1st Edition, by Loran Nordgren PDF

نویسنده: Loran Nordgren

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Introducing change can be one of the hardest challenges in business and life. This insightful book uncovers the invisible forces that often block new ideas from being embraced and offers actionable strategies to overcome resistance. Instead of solely focusing on improving ideas, it emphasizes the human side of innovation—understanding and addressing the barriers that hold people back.
Learn how to:
Identify the four primary sources of resistance to new ideas.
Create strategies to reduce friction and encourage adoption.
Craft messages that resonate with skeptics and decision-makers.
Navigate the emotional and psychological factors behind resistance.
Build a culture that supports and fosters innovation.
Packed with real-world examples and practical advice, this book is essential for innovators, leaders, and change-makers aiming to turn great ideas into lasting impact.
By focusing on the human element, you’ll gain the tools to move past resistance and create an environment where innovation and change are not only accepted but celebrated.