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دانلود کتاب Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer) by David J. Bland

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

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Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer) by David J. Bland PDF

نویسنده: David J. Bland


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Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
Close the knowledge gap between strategy and experimentation/validation
Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

نویسنده

David J. Bland

سال

2019

زبان

English

فرمت فایل

TRUE PDF

تعداد صفحات

365

ISBN10

1119551447

ISBN13

978-1119551447

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دانلود کتاب Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer) by David J. Bland

125,000تومان

نویسنده

David J. Bland

سال

2019

زبان

English

فرمت فایل

TRUE PDF

تعداد صفحات

365

ISBN10

1119551447

ISBN13

978-1119551447