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دانلود کتاب Escaping the Build Trap: How Effective Product Management Creates Real Value 1st Edition by Melissa Perri

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the “build trap,” cranking out features to meet their schedule rather than the customer’s needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.

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Escaping the Build Trap: How Effective Product Management Creates Real Value 1st Edition by Melissa Perri PDF

نویسنده: Melissa Perri


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In five parts, this book explores:

Why organizations ship features rather than cultivate the value those features represent
How to set up a product organization that scales
How product strategy connects a company’s vision and economic outcomes back to the product activities
How to identify and pursue the right opportunities for producing value through an iterative product framework
How to build a culture focused on successful outcomes over outputs

نویسنده

Melissa Perri

سال

2018

زبان

English

فرمت فایل

TRUE PDF + EPUB + AZW3

تعداد صفحات

199

ISBN10

149197379X

ISBN13

978-1491973790

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دانلود کتاب Escaping the Build Trap: How Effective Product Management Creates Real Value 1st Edition by Melissa Perri

96,000تومان

نویسنده

Melissa Perri

سال

2018

زبان

English

فرمت فایل

TRUE PDF + EPUB + AZW3

تعداد صفحات

199

ISBN10

149197379X

ISBN13

978-1491973790